Our story
From six sacks to a trade roastery
Fourteen years, one roastery, and the same idea throughout: roast it fresh and make it easy to buy.
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2012
Six sacks and one small roaster
Redber opened in Guildford with a single small roaster and six sacks of green coffee. The idea was simple: roast it fresh, offer real variety from growing regions around the world, and sell it without fuss.
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2014
The unit next door
Two years in, orders had outgrown the space. We took the neighbouring unit, added roasting capacity and widened the range — more coffees, the same roast-to-order approach.
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2018
Trade supply gets its own space
A move to larger premises brought proper production space, offices and a warehouse. It is also when supplying businesses became a core part of Redber — coffee, equipment and advice for cafés, offices, restaurants and hospitality venues.
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2023
We built our own roaster
When more capacity was needed, we designed it ourselves. Aeolus One is Redber's own air-roasting technology, built for batch-to-batch consistency, clearer flavour and less wasted energy — what a business pouring the same coffee every day depends on.
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2026
A store built for trade buyers
Redber Wholesale opened as a dedicated trade store: public prices on every page, case and bulk formats, and self-serve checkout up to £5,000. Still family-run, still roasting to order in Guildford.
We've never treated coffee as a commodity, and we don't treat customers as accounts. Every business we supply gets the same thing: coffee roasted for them, and a person who answers.
Meet the team
The people behind your order
No call centre and no ticket queue. These are the people who take your call, roast your coffee, pack your order and keep your machine running.
Orders & trade support
Your first point of contact for orders, quotes and account questions.
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Ros
Customer Service Specialist
Ros supports trade customers with orders, product questions and ongoing account needs, and stays with an enquiry from the first call through to delivery.
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Deb
Customer Support Specialist
Deb resolves queries and coordinates orders for business customers day to day. Her aim is to get you the right product, the right information or the right person as quickly as possible.
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John
Business Manager
John helps businesses put together a setup that works — equipment, consumables, servicing and the support around it — built for how you operate now, with room to grow.
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Matt
Head of New Business
More than 20 years in commercial coffee, including major accounts for some of the industry's biggest global names. Matt is the contact for new trade customers from the first tasting onwards, including businesses supplying several sites.
Roasting & dispatch
The people who roast your coffee and get it out of the door.
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Lisa
Head Roaster
Lisa runs the roasts, from choosing the green coffee to calling the end of each batch. She also develops every white label blend herself.
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James
Warehouse Manager
James manages stock, order fulfilment and dispatch. His focus is getting trade orders out on time, whether it is a one-off order or regular supply to several addresses.
Machines, installation & training
Engineers and trainers for the equipment side of your order.
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Paul
Services & Engineer Manager
Paul runs the engineer network and oversees pressure-system (PSSR) compliance on every machine Redber installs, anywhere in the UK.
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Martin
Machine Engineer Specialist
Martin installs, services and maintains commercial coffee machines and takes on the harder fault diagnosis. He also handles compliance certification and water filtration, so equipment stays safe and reliable.
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Shan
Machine Engineer Specialist
Shan specialises in installing commercial machines and solving the more complex technical problems. His work also covers compliance certification and water filtration systems.
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Dom
Barista Training Specialist
Dom trains teams on traditional espresso machines — grinder set-up, extraction, milk steaming and daily maintenance — so your staff serve consistent coffee with confidence.
Design & marketing
White label artwork, product information and trade communications.
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Tam
Graphic Designer
Tam designs white label packaging and labels for trade customers, taking each project from first concept to print-ready artwork that reflects your brand.
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Andrea
Marketing Manager
Andrea runs Redber's campaigns, digital content and customer communications — the information that helps a business choose the right equipment, supplies and support.
The founders
Family-run since 2012.
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Graham
CEO & Founder
Graham started Redber in 2012 and has led it from a small family roastery to one of the UK's leading names in fresh-roasted speciality coffee, supplying businesses nationwide.
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Petra
MD & Founder
Petra co-founded Redber in 2012 and leads the business day to day as Managing Director, with the final say on trade pricing and range.
Want to speak to one of us? Call 01483 808580, Monday to Friday 08:00–16:30, or send the trade team a message
Proven with UK businesses
All case studies
Why Redber is your trade partner
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Expertise on the end of the phone
Over a decade supplying cafés, offices, schools, venues and care groups — more than 5,000 sites so far. Tell us your menu, volumes and space, and we'll match the machine to the coffee before you spend a pound. Call 01483 808580, Monday to Friday.
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Commercial machines, priced to buy
Espresso, bean to cup, filter and grinders from the brands above — sold outright at open trade prices. Anything under £5,000 checks out online today; above that, the trade team prices it as a quote. Installation and training arranged with every machine.
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Coffee roasted after you order it
Speciality-grade arabica — award-winning blends and single origins — roasted to your order in Guildford and dispatched from the roastery. Try before you commit with a free trade tasting, or build your own brand through our white label service.
Let customers speak for us
Seamless
Excellent company to deal with good communication and fast delivery 5* service
If you like the Cafe Francais blend, I think you'll like this one. For me it's like French blend "plus", a little richer, stronger, mature, more welcoming. This will definitely be a repeat buy.
Smooth, rich, warm, not fruity / citrusy like some coffee
This is my favourite coffee - It’s mellow and delicious
I’ve had this Alessi kettle about 27 years
but this is only the second bird replacement in all those years.
The price at Redbeer was really good and delivery was super quick.
Thank you Redbeer. I shall return when my bird has stopped whistling!
Happy with my purchases. Very tasty as usual
They're perfect
Great service and a good product ðŸ‘ðŸ‘ðŸ‘ðŸ‘ðŸ‘ðŸ‘ðŸ‘ðŸ‘ðŸ‘
I've found my perfect coffee 😘
Great Product and Service
perfect for me in my bean to cup machine after finally settling on the bean of my choice after nearly 10 years of trial and error, this one suits me down to the ground, cheers Redber
Quick delivery excellent service
Good service from Redber. Quick delivery. The product just does what itâ€s supposed to do ie descale your coffee machine. Use it with clean drip for the best results
Simply syrup range and Simply cooler range are both amazing, dying to try some others but the dragonflies and mango, rhubarb and the raspberry syrup are the best thing ever. Will buy again xx
What customers think about the store
Highly regarded for fresh, quality coffee beans and equipment. Fast delivery, competitive prices, excellent customer service. Wide variety of coffee origins and roasts. Some occasional delivery issues and product inconsistencies reported. Customers appreciate ...
AI-generated from customer reviews.
Trade FAQs
About Redber
Who is behind Redber Wholesale?
Who is behind Redber Wholesale?
Redber Wholesale is the trade store of Redber Coffee Roasters, a family-run roastery founded in Guildford, Surrey in 2012 by Graham and Petra, who still run it. The team on this page roasts, packs and supports every trade order.
Where is Redber based, and where is the coffee roasted?
Where is Redber based, and where is the coffee roasted?
At our roastery on Merrow Depot Industrial Park, Merrow Lane, Guildford, Surrey GU4 7BQ. Coffee is roasted to order there and dispatched from the same site to businesses across the UK.
Can I speak to a person before I order?
Can I speak to a person before I order?
Yes. Call 01483 808580, Monday to Friday 08:00–16:30, or email contact@redber-wholesale.co.uk. You will reach the team shown on this page, not a call centre.
What is Aeolus One?
What is Aeolus One?
Aeolus One is the air roaster Redber designed and built in 2023. It was developed to improve batch-to-batch consistency and flavour clarity while using less energy.
Buying from Redber Wholesale
Do you offer trade pricing?
Do you offer trade pricing?
Yes — and it's public. Every price on this store is a trade price, shown with VAT stated, and the savings unlock at case level. There's no account approval or gated price list: what you see is what you check out against.
What's the largest order I can place online?
What's the largest order I can place online?
Orders up to £5,000 check out self-serve. Above that, the trade team prices it as a quote — usually sharper than the listed rate at volume. Call 01483 808580 or use the contact form.
Do you sell commercial machines outright?
Do you sell commercial machines outright?
Yes — espresso, bean to cup, filter, grinders and boilers, all sold outright with installation and training arranged. If you're looking at leasing, multi-site contracts or servicing agreements, our corporate team handles those — ask and we'll connect you.
Can we taste the coffee before committing?
Can we taste the coffee before committing?
Please do. We offer a free trade tasting matched to your machine and menu — request a sample pack and tell us what you serve.
How fresh is the coffee when it arrives?
How fresh is the coffee when it arrives?
It's roasted after you order it. Every batch is roasted to order at our Guildford roastery and dispatched from the same site — nothing is pulled from warehouse stock.